And you simply can’t build your entire audience in rented spaces anymore. We’ve already seen turbulence across platforms, and it’s only getting worse. That thinking fuels these ideas to pivot your social media strategy to other avenues.

When you sign up for our social media marketing services, we will also use organic tactics (hashtags, engagement, contests, etc.) to grow your social media channels. Digital marketing is one of the most powerful tools businesses have to generate attention and sales for their products and services. Several digital marketing techniques, including social media marketing, email marketing, SEO, PPC advertising and content marketing, offer exceptional ROI potential. You don’t need a large budget to get started, so digital marketing can be an effective tool for all types of businesses. The productivity of topical research in social media influencer marketing has evolved over the years (Fig. 5).

You simply connect your social media accounts and add your competitors’ domains, and you instantly get the insights you’re looking for. Although it might seem the best idea is to hop on every single social media platform out there, the smart idea is not to spread yourself too thin. Narrow your focus to the few platforms that you’ve discovered are most worth investing your time and resources into. Don’t waste your resources on platforms that don’t serve to enhance your visibility or engagement. Even if you’re a solopreneur or a small business owner, social media marketing isn’t a nice-to-have aspect of your marketing mix but rather a need-to-have.

Katona and Sarvary (2014) presented a case of using social media by Maersk-the largest container shipping company in the world. The case provided details on the program launch and the integration strategy which focused on integrating the largest independent social media operation into the company’s broader marketing efforts. Bolat et al. (2016) explore how companies apply mobile social media.

You can also use analytics to determine if you should create a new social media account. With Sprout, you can view X, Facebook, Instagram, LinkedIn, YouTube and Pinterest data side-by-side in a customizable format that’s exportable by date range and profile. LinkedIn is a network laser-focused on business trends and networking, and so a goldmine for anyone networking in the B2B space.

This form of marketing allows businesses to connect with their customers more personally, leading to increased brand awareness and customer loyalty. It is also important for companies to measure digital marketing actions. More studies are needed on how to isolate the impact of specific SMM Thai media marketing actions to demonstrate their impact on the desired business outcomes (Salo 2017). Thus, future studies can consider how particular social media channels (e.g. Facebook, LinkedIn) in a campaign of a new product/ service influence brand awareness and sales level.

Convert Followers Into Customers

By auditing and optimizing regularly, you’ll ensure your strategy is built on a framework that supports growth, engagement, and results. Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player. Tools like SocialPilot help you plan, publish, and analyze content across platforms. Use it for scheduling, AI-driven captions, content calendars, and real-time performance reporting—all from one place. For small in-house teams and agencies managing multiple brands, guessing wastes time and time is budget.

These are people with expertise, influence, and attentive audiences… and savvy businesses know just how to tap into that power. It is always a challenge for marketers to prove a return on investment. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. Read on for everything you need to know to build a winning social media marketing strategy for your business.

The Minimum Average Cost Of An Instagram Post With 1 Million Followers Is $1,200

These activities include content curation, visuals, scheduling, gauging analytics, running ad campaigns, engaging with audience and followers, tagging, replying, and more. SocialPilot’s powerful Analytics and Reporting features help you track social media performance across multiple platforms in one dashboard. Easily review key metrics, analyze trends, and adjust your strategy with insightful data. Your goal will be the driving force of your social media marketing strategy. The last group of studies focused on social media tools used by B2B companies (Keinänen and Kuivalainen 2015; Mehmet and Clarke 2016; Yang et al. 2012).

We’ve even included pitfalls to avoid and tips to ensure successful campaigns. By connecting with potential customers on social media, your business can generate more leads and drive traffic to your website. You can also interact directly with your audience, building relationships that generate recurring sales of your product or service. Social media platforms provide a vast and invaluable addressable audience to reach and showcase your brand.

What Is A Competitive Analysis? (explained With Examples)

What’s more, it helps if you have the drive to continue learning as social media is evolving and needs professionals who can keep up. As an increasing number of businesses discover the benefits of social media marketing, there’s a corresponding need for social media experts. Fortunately, for those who are interested in this field, the necessary skills are easily attainable as it just takes a willingness to learn and succeed. A well-developed social media marketing plan includes several steps, all of which are required to get the most bang for your buck.

This way, your business aligns with the platform’s algorithm, increasing your chances of being seen and getting more engagement. This data-driven approach allows you to make informed decisions and adjustments to your strategy, focusing resources on tactics that yield the best results. A diverse blend of content types—such as images, videos, blogs, and infographics—can captivate your audience and sustain their interest. Analyze the performance of your posts regularly to identify patterns and adjust your strategy accordingly. Identifying your target audience is pivotal in any promotional activity. In essence, setting clear objectives ensures that your efforts are purposeful, measurable, and aligned with your overall business goals.

In order to grow your followers, we will using both organic and paid approaches. It can cost anywhere from $750-$7,000 a month to hire a social media marketer. We send easy-to-read monthly reports that outline what we did over the last 30 days, what the results of those ads were and what we’re changing for the upcoming month. In between reports, you have access to our team via weekly or bi-weekly meetings and 24/7 access to your campaign analytics. Once you’ve done that, take those findings with you to the following six steps. And remember, the below steps don’t have to follow a chronological order — they will inform and impact each other.

Track engagement rates, reach, impressions, click-through rates, and conversions, to evaluate social media performance. The focus on quality and relevant content is more important than just consistently putting random pieces of content out on social media . Quality content is shareable, keeps users engaged for longer periods, and boosts your reputation. Make a content calendar to plan and schedule all your content to ensure consistency. This will help prevent gaps in your posts and allow for better strategic planning of your content themes and audience engagement.

Take Kägi, the company that sells Swiss chocolate wafers around the world. They plan all their social media posts with the help of an external agency and use the Brandwatch suite to optimize their social media marketing strategy. One of the best ways to increase brand awareness is simply by posting high-quality, engaging content that tells your brand’s story. The trick is not purely promoting products and services – you want to give an insight into the values, mission, and unique character of your organization by humanizing your brand. Regularly reviewing performance metrics via a social analytics tool and occasionally switching up your tactics is a good way to keep your social media marketing strategy fresh and engaging. As we unpick the fundamentals of social media marketing, we’ll look at some tricks of the trade – like using specific strategies to enhance social media engagement or using paid advertising to boost reach.

CTR gives you a sense of how many people saw your social content and wanted to know more. It’s a good indicator of how well different types of content promote your brand on social media. An especially high level of impressions compared to reach means people are looking at a post multiple times.

For example, if your goal is to increase website traffic through social media, actionable steps could be to increase posting frequency, optimize content for sharing, or run targeted ad campaigns. Review their profiles on platforms like Instagram, TikTok, and Facebook. Note post frequency, content types, engagement rates, hashtags, audience interactions, and messaging style.

While it might seem as easy as posting content and engaging with your audience, there’s a lot more to marketing on social media than meets the eye. X (formerly Twitter) is useful for brands that want to share timely updates and engage in direct conversations. It’s also a top platform for customer support and community management. However, recent changes to content policies and moderation have raised brand safety concerns, prompting some advertisers to scale back their activity. Facebook is still one of the most widely used platforms, particularly for reaching older demographics.